rating point
In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of ... ,Gross Rating Point，中文毛评点。是媒体决策的一个重要部分，它被用来衡量某个目标市场上一定的媒体努力所产生的总影响力。媒体努力既可能是只在某一个媒体上 ...
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 rating point 相關參考資料
Gross Rating Point (GRP) | Common Language Marketing ...
Definition. Gross rating point (GRP) is a term used in advertising to measure the size of an audience (or total amount of exposures) reached by a specific media ... https://marketing-dictionary.o Gross rating point - Wikipedia
In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of ... https://en.wikipedia.org Gross Rating Point_百度百科
Gross Rating Point，中文毛评点。是媒体决策的一个重要部分，它被用来衡量某个目标市场上一定的媒体努力所产生的总影响力。媒体努力既可能是只在某一个媒体上 ... https://baike.baidu.com Ipsos Encyclopedia - Gross Rating Point | Ipsos
The Gross Rating Point is a common and standard measure of media delivery in advertising. https://www.ipsos.com RATING POINT在劍橋英語詞典中的解釋及翻譯 - Cambridge ...
rating point的意思、解釋及翻譯：the number of people who watch or listen to a television or radio programme, expressed as a…。了解更多。 https://dictionary.cambridge.o Target rating point - Wikipedia
A target rating point (TRP) is a metric used in marketing and advertising to indicate the percentage of the target audience reached by a campaign or ... https://en.wikipedia.org What is a GRP, or gross rating point? - Digiday
GRP, which stands for "gross rating point," is an important metric in how advertisers allocate more than $70 billion in U.S. TV advertising every ... https://digiday.com What is rating point? definition and meaning ...
Definition of rating point: Size of a radio station or television channel audience, expressed as a percentage of the all potential audience. http://www.businessdictionary. 傳立媒體Mindshare - GRP是Gross rating... | Facebook
GRP是Gross rating point的縮寫，中文為總收視點。總收視點指的是播出的廣告收視點總和。舉例，你的商品共播出ABC三檔廣告，A檔廣告播出時被2%人看到，所以 ... https://www.facebook.com 收視點成本- MBA智库百科
收視點成本(Cost Per Rating Point，CPRP)是指每得到一個收視百分點所需花費的成本。在投放評估中，收視點成本是衡量一個欄目投放效益的重要指標. [編輯] ... https://wiki.mbalib.com |