Product of country
由 LY Lin 著作 · 2006 · 被引用 671 次 — In relation to products, with the exception of considering national image of the country‐of‐origin, consumer product knowledge is an important element when ... ,Country of origin (COO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from.
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 Product of country 相關參考資料
(PDF) Country-of-Origin Effects on Product Evaluations
PDF | This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for. https://www.researchgate.net an empirical study of insurance and catering services in Taiwan
由 LY Lin 著作 · 2006 · 被引用 671 次 — In relation to products, with the exception of considering national image of the country‐of‐origin, consumer product knowledge is an important element when ... https://www.emerald.com Country of origin - Wikipedia
Country of origin (COO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. https://en.wikipedia.org From 'made-in' to 'product-country images' and 'place branding'
PDF | On Jul 1, 2013, Alessandro De Nisco and others published From 'made-in' to 'product-country images' and 'place branding': a journey through research ... https://www.researchgate.net Impact and Role in International Marketing - Routledge
This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and ... https://www.routledge.com Interactive effects of country of origin and product category on ...
由 LA Manrai 著作 · 1998 · 被引用 211 次 — As hypothesized, product evaluations were highest for highly-developed countries, followed by newly-industrialized, newly-marketizing, and developing-country ... https://www.sciencedirect.com Matching Product Catgeory and Country Image Perceptions
由 MS Roth 著作 · 1992 · 被引用 2123 次 — Here, COO is examined in terms of the fit between countries and product categories. By relating country images to product category characteristics, ... https://www.jstor.org Product-Country Images - Taylor & Francis Online
由 CW Lee 著作 · 2001 · 被引用 64 次 — This study investigates the differences and similarities in country images and product images (country of origin images, that is, images of products made in ... https://www.tandfonline.com The Importance of Product Country of Origin: : A Conjoint ...
由 C Okechuku 著作 · 1994 · 被引用 382 次 — The Importance of Product Country of Origin: : A Conjoint Analysis of the United States, Canada, Germany and The Netherlands - Author: Chike Okechuku. https://www.emerald.com |